Its official one of the most talked mergers in the Indian E-commerce space has been called off the Flipkart and the Snapdeal and after the long months of the negotiations the Snapdeal announced on 31st July Monday that it is terminating all the strategies discussions with their market leader Flipkart. The Snapdeal has initiated the discussion and there is the largest investor which has its headquarters in Tokyo but now the snapdeal founders have turned to offer the US dollars of $950 million offer from the Flipkart which has been initially expected to be the highest buyouts that was made in India and it going to make huge difference on online marketing.
Five things that went wrong with the Flipkart and Snapdeal
Indian E-commerce has been the playground of the contradictions with a dash of the different media reports and the bundle of contrasting market data where each company has fuelled their confusion with number of users, GMV and data on the traffic. The popular business insiders have listed out the five things that went wrong with the merger of Flipkart and Snapdeal they are.
- Gross market Value and the discounting
- Left with the High cost machineries
- They have been losing the focus
- Lure of market
- Some of the Merging steps taken to be proved costly
Because of the above points only the merging of the Flipkart and the Snapdeal. Online shopping merge have been went wrong and these wrong things have been listed by the business insiders of E-Commerce. Whatever happens people do their shopping happily and they visit these websites regularly because they trust them.