Bollywood actress Amrita Rao has been most loved actress in Bollywood and her role in film Vivah opposite Shahid Kumar was among the most loved ones among the audience. Though a certain section of the film termed it as regressive but Amrita calls it a very special film for her as it was like revisiting sixties and seventies for her. The actress went on to say it still creates records on the television when it get telecast during the weekend.
Talking to E Times, she said, “Actresses do many films but only a few are lucky to get that one film and role which becomes their larger identity in the country. ‘Vivah’ to me is what ‘Mughal’ E’Aazam’ was for Madhubala and ‘Hum Aapke Hain Kaun’ is for Madhuri Dixit. The film has grown to become the darling of the nation over the years and the kind of respect and relatability I have from that film is unbelievable. (This movie was like revisiting the sixties and seventies kind of movies and values). It actually catered to the pulse of the two and three-tier cities in India where arranged marriages and living in huge joint families are a way of life even till date. While the rest of the industry was turning bolder and sexier, Sooraj ji knew his audience. ‘Vivah’ was considered regressive only by the English critics but the Indian audiences proved them totally wrong. There were cinema halls in Jaipur which turned into Shaadi Halls with full baraat to welcome audiences in their 4th week. Even today it’s a record on television that if it’s a weekend, ‘Vivah’ has to be telecast. It’s my prediction that ‘Vivah’ and its traditional Indian values will make the film grow only bigger with the audience over time.”