Director Abhishek Sharma, of movie Tere Bin Laden, recently completed ten years in the Bollywood film industry. Abhishek Sharma is one of the most renowned directors of Bollywood and he has created multiple hit films like The Story of Pokhran and The Shaukeens. However, his latest film, The Zoya Factor, failed both critically and commercially. In a recent interview with a news portal, director Abhishek Sharma discussed why Sonam Kapoor’s Zoya Factor failed.
Speaking about The Zoya Factor, Abhishek Sharma stated that the Sonam Kapoor and Dulquer Salmaan starrer failed due to Sushant Singh Rajput’s Chhichhore and Ayushmann Khurrana’s Dream Girl. These two films had released a week before Sonam Kapoor’s Zoya Factor and were doing great at the Box office. According to Abhishek Sharma, viewers did not even consider spending their money on The Zoya Factor due to its stellar competition.
The director added that if only one film had released before The Zoya Factor, then people might have gone to see his movie in theatres. However, audiences had already seen two superb films and did not want to see the third one. Abhishek Sharma also said that Sonam Kapoor’s Zoya Factor performed poorly from day one, which completely ended the word-of-mouth factor for the movie.
Further, Abhishek Sharma also revealed that he felt like Sushant Singh Rajput’s Chhichhore was the best movie when compared to Dream Girl and The Zoya Factor. Later, the director talked about his future plans as a filmmaker in Bollywood. Abhishek Sharma made his directorial debut in Tere Bin Laden, which released ten years ago in 2010. Abhishek stated that he did not want to restrict himself to one genre and make himself a brand.
He added that if he became a brand, then people would just expect the same type of movies from him, which he did not want. He wanted his audience, as well as himself, to experience new things from each of his films. Abhishek Sharma also said that failure should not be a deterrent for artists. He stated that he wanted to explore and grow in his field.
Source: Republic World