Bollywood super star Salman Khan released a new poster of Radhe: Your Most Wanted Bhai today, April 22, ahead of the launch of its trailer. The actor announced that the trailer of the film will be released at 11 am today. On Wednesday, April 21, it was confirmed that Radhe will be released in theatres along with other multiple platforms on May13, as promised earlier.
Releasing the new poster of Radhe: Your Most Wanted Bhai, Salman Khan announced that the trailer of the film will hit the Internet at 11 am today (April 22). He wrote, “Aaaa raha hoon.. Your most wanted bhai, Radhe ke trailer ke saath aaj at 11am… am ka matlab hai Ante meridiem yaani gyarah baje subah. #RadheTrailer (sic).”
Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay-per-view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”
Salman Khan Films’ spokesperson adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
Radhe will also be released on Zee5 with Zee’s pay-per-view service ZeePlex. The film will also be shown on DTH operators like Dish, D2H, Tata Sky and Airtel Digital TV.