Actress Rasika Dugal, who has been a part of web series like Delhi Crime, Out of Love, Mirzapur and A Suitable Boy, has said that OTT platforms should not reveal numbers. In an exclusive chat with Hindustan Times, she said, “I think there’s no release of numbers at least so far publicly, so there’s no chasing numbers. It’s still a chase for good content rather than numbers, which had happened in films. So, the competition is to generate more interesting content versus who can hit a certain number.”
She adds, “I hope OTT platforms don’t start releasing numbers, and that they don’t start thinking stars are needed. Even if they reveal the numbers, I hope it doesn’t reveal that only stars bring in audiences. I just hope numbers reveal that good content brings in the audiences.”
The actress says that the OTT platforms are here to stay. “We were not giving them a variety and we were too hung up on the formula. That changed in the last years and that is here to stay,” she stated.
She goes on to say that on OTT platforms, a variety of content is possible. She explains, “For the past four to five years, what has been an encouragement for me is that even if a show is successful, it’s not that other shows have followed the same genre. A show like Mirzapur and Made in Heaven both are of completely different genre but both have been successful in their own right. It has been proved that there’s an appetite for a variety of content.”
She also says that actors like Sumeet Vyas and Maanvi Gagroo benefited a lot due to OTT platforms. “We’re also getting work beyond OTT. With every new show, new actors are coming in and getting more opportunities to be part of other projects,”