Fast food giant Burger King UK received massive backlash on the occasion of International Women’s Day after their tweet on gender disparity in the restaurant industry was called out by netizens. Burger King was accused of using a sexist trope as a clickbait for their tweet.
BURGER KING APOLOGISES FOR SEXIST TWEET
On Monday, Burger King tweeted, “Women belong in the kitchen (sic),” in a bid to promote their new culinary scholarship program. The tweet did not sit well with the majority of the netizens.
Later, the brand tweeted an apology and then deleted the original tweet, citing the abusive comments under the post, after receiving backlash.
Burger King tweeted, “We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20 per cent of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.”
“We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that,” they added.
We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that.
— Burger King (@BurgerKingUK) March 8, 2021
Check how internet reacts:
— Alex Chin (@chinstachinsta) March 9, 2021
“Sorry our sexist bait tweet brought in sexists”🙃🙃 https://t.co/a9zTX2B2dx
— _kairy_draws_ (@_kairy_draws_) March 9, 2021
Wait so you only deleted because of that but not because what you tweeted was distasteful? That's a pitiful non apology. https://t.co/Ch7y9NuD2y
— Pat Orr (@Powerage1986) March 9, 2021
And it only took you 12 hours and 666k likes pic.twitter.com/rnIxZsklrU
— Mohamed Enieb (@its_menieb) March 8, 2021
Yeah you were the one who was MOST abusive
Don’t blame others mate
It’s all your fault https://t.co/lMDoCVpLoR
— 陽春理樹 (@riki7119) March 9, 2021
Not cool burger king not Cool.
— ♕Abdi mohamed♕ (@Abdimoh12508317) March 9, 2021
Put women on your marketing or social media teams. That tweet should never even have been considered.
— RIRI开 (@THEEKIMKAI) March 9, 2021
I like how they deleted the original tweet because of the ‘abusive comments’ and not because burger king did an oopsie pic.twitter.com/Rl4mbg3GnY
— Jae | 19 | he/they (@generaljae_) March 9, 2021
— Saint Lhng (@redactedlhng) March 9, 2021