Lifology creates significant strides as it enables parents to mentor their child to the right career path with its new campaign
The first career eco-system to pave the path for a brighter and successful future of children
Lifology, a Guinness world record holder and a Parent Support Eco-system that helps parents to guide children to the right education career and future, launched its first campaign for parents, ‘Ready rahogey toh ready karogey’.
The brand, through its campaign, intends to make parents understand the crucial role that they play in their child’s life and how they have to indulge actively in the process of making their kids choose the right career than just being a passive spectator. The campaign focuses on educating them about different avenues and verticals while understanding their aptitude for it.
Lifology’s latest campaign is a notable effort to bring out the innocence of a child and their inquisitive nature to explore everything new around them. The brand comes forth as a saviour for parents who are barged with questions about different careers from their children.
Through this campaign and its endeavours in the field, the brand focuses on embracing AI-driven technology and services which further help parents to know their child’s aptitude and hence determining appropriate career paths for them. They get external guidance from a team of best-in-the-world career coaches and making the process more productive and authentic.
Praveen Parmeswar CEO, Lifology says, “Similar to the parents depicted in the film, we envision every parent in India getting empowered to further being able to answer education and career-related queries of their children. They should be able to hold a meaningful conversation internally which will help in honing the future of their children. Thus, the campaign ‘Sawal ka Bawal‘, speaks our heart out and aids parents to be learned guardians who are guiding their child appropriately. We are confident that the powerful communication showcased through the video will reach out to the larger audience thus becoming one of the most popular advertisement films of this year.”
The campaign has been conceptualized by Team Atom, Mumbai based new-age media-agnostic brand building creative powerhouse. Directed by Jeet Lotia of Mumbai based Production house – Another idea, the whole film was shot in a Mumbai’s house.
Commenting further on the idea, Yash Kulshresth and Ananda Sen, National creative heads, Atom network say, “In today’s world of ‘Follow your passion’, kids often look for a confident partner who can plan their passion with them. Lifology is empowering parents to play the role of an active planner rather than a mere cheerleader. Modern parenting is equally challenging as being a kid in today’s world. Our campaign highlights the simple challenges and how lifology is enabling parents to overcome those challenges. The whole concept brainstormed by Jay, Ruhee, and team has come out really well with the help of the production team ‘Another Idea’.
National Creative Heads: Yash Kulshresth and Ananda Sen
Creative Partner and Scriptwriter: Jay Morzaria
Account Manage: Ruhee Chamadia
Art Director: Rajat Patrakar
Strategic Planning Director: Vedabrata Rao
Head-Media Planning: Maanav Mohan
Media Planning Director: Angad Bajwa
Production House: Another Idea
Director: Jeet Lotia
DOP: Jay Charola
Producer: Gaurav Gandhi & Smaran Gandhi
Associate Producer: Zeeshan Kazi, Aditya Dighe
Music Director: Aman Pant
Lyrics: Rajiv Seruraman
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