Kalki Koechlin has featured in the latest campaign which has been designed to launch the ‘Autumn Winter 2016’ collection and the ‘Label Basics’ collection of the famous designer Ritu Kumar. This campaign was shot by the renowned designer Bikramjit Bose and videographer Christina MacGillivray. The shooting was done in Pali Hill, Bandra.
Image source: fashionlady.in
To tell her fans and media about the shoot, the actress chose Twitter to post two videos of the shoot. The caption of the video was, “Some behind-the-scenes action from Label Ritu Kumar’s Autumn Winter 16 campaign shoot. Label Ritu Kumar #KalkiInLabel”.
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In the videos Kalki is seen wearing things from the collection and dancing to some music. Along with the video the actress will also be a part of the print campaign of the two collections. In the print images Kalki is seen dressed in printed dress which look like a combination of Indian and European style. Undoubtedly the actress looks beautiful in her own simple and innocent way. The pictures are not glamorous, rather they are simple and nice.
Image source: www.ibtimes.co.in
Amirsh Kumar, the CEO of the brand said that their team is happy to have Kalki as the model for the collections and that they are extremely happy with the way the shoot has turned out. He also added that this time the designer has tried to portray vintage glamour in a contemporary way, and Kalki was a perfect choice for it. They wanted a mix of music festival, day time chic and evening soirees, and they have tried to get that in their designs and the campaign as well.
Image source: http://www.ibtimes.co.in/
By seeing the pictures and videos of the campaign, it can surely be said the actress has truly redefined fashion and looks like a perfect face for Ritu Kumar AW’16 collection. Now one has to wait and see that how the designs do in the market.
Image source: www.mtvindia.com