Swedish multinational group that designs and sells home furniture, Ikea opened its second store in India on Friday. The new store is located in Navi Mumbai and is its first big format store in Maharashtra.
As the store, with its minimalist design and a dash of local dish, opened its doors for customers yesterday, hundreds of shoppers defied pandemic fears and rushed to visit.
With an area equivalent to 10 football fields, the new store houses a 1,000-seater restaurant as well as a children’s section that is the largest in any Ikea store worldwide. It can accommodate up to 10,000 people. For now, only about 2,500 customers will be allowed to visit daily.
According to news agency AFP, the canteen is serving Ikea’s signature meatballs but without beef or pork, with respect to the local religious practices. Apart from that, the store is serving the local favourites as well, such as biryani.
Apart from that, the store has over 7,000 varieties of home furnishing products. To visit the store, customers will have to pre-book a slot – a step that has been taken by Ikea to prevent crowding amid the ongoing Covid-19 pandemic. As per Ikea’s website, the slots are full for the next two weeks.
“We are currently following a two-week advance booking opportunity. So new slots open up every day. Further, due to the addition of extra slots or any cancellations, the availability of slots is likely to change on daily basis,” Ikea said on its website.