In 1984, M.A.C (Make-up Art Cosmetics) was established in Toronto, Canada, as part of The Este Lauder Companies, Inc. M.A.C. products are sold in 100 countries and territories across the globe. M.A.C Cosmetics sold in India concentrates in makeup creativity and color abilities. The M.A.C. Cosmetic India brand is famous for collaborating with individuals of all ages, genders, races and diversities. M.A.C. Cosmetic collection offers customers the correct variations in colors – nude, red and pink made extremely wearable. These shades of colors are suitable and blend in with Indian skin tones.
Recently, M.A.C collaborated with the talented Bollywood Actress, Disha Patani who is the new entrepreneur. The name of the Company is ‘MACShades of Disha Patani’ for selected colored lipsticks. The choices of colors include Twig, Ruby Woo and Flat Out Fabulous. These shades are marketed across all M.A.C. Cosmetics Indian stores and online retail stores.
During launching, Disha Patani announced her shaded collections are for “celebrating girls and celebrating women”. She added the colors throw light on her personality – Sweet, Sexy and Strong. Also, these colors can be chosen by girls and women who relate to her characteristics.
The global senior artist, Sonic Sarwate, of MAC Cosmetics India mentioned as follows. The objective is to promote shades that are wearable. All shades are wearable an accessible for all Inian women of all ages. Disha Patani is a good friend of Sonic Sarwate who decided Disha is the best person to promote the 3-shades of lipsticks.