According to Bloomberg, Apple plans to unveil a series of subscription bundles with its new iPhones this October. Internally, the bundles are being referred to as “Apple One”, although this is not necessarily the name under which they will launch. A number of different levels will be available, starting with a basic combo of Apple Music and Apple TV +, while the more expensive bundle will add Apple Arcade, then Apple News +, to the next level, then additional iCloud for subsequent levels Storage.
The high-end bundles will also reportedly include an as-yet unseen fitness subscription service from Apple. It will facilitate virtual classes and workouts via an iOS app and similar to Nike and Peloton’s services on Apple TV.
Bloomberg says the bundles will be marketed to families, and they will work with Apple’s family sharing system, which means that each service can be accessed by up to six people. As you would expect with membership bundles, buying them will be cheaper than buying personalized services. As Bloomberg states: “For example, if a family subscribed to all of Apple’s core services as well as the highest iCloud storage tier today, it would cost around $ 45 per month. A new bundle can knock over $ 5. ”
According to Bloomberg, in addition to these bundles, Apple plans to begin offering new software and hardware combinations, such as the purchase of an Apple TV streaming box, including a free year of Apple Arcade. However, Bloomberg says that Apple has not planned to directly include a monthly payment plan for iPhones or Macs with these bundles, a possibility that Apple CEO Tim Cook has worked on in the past.
There are no details on pricing or the exact configuration of each bundle yet, and it is very likely that these details will change before the bundle is unveiled later this year.
Apple’s plans to offer bundles of Apple have been reported since at least 2018, but they now seem much more solid. Just last month, code was found in iOS 13.5.5, which referred to both “bundle offers” and “bundle subscriptions”, and in 2019 the company experimented with a bundle for students, together with Apple Music and Apple Packaging of Apple TV +.
In recent years Apple has focused on recurring revenue, particularly in the form of sales from the smartphone plateau. And as Amazon has shown with Amazon Prime, which covers streaming music and video as well as faster delivery times, subscriptions can provide regular income while closing customers in the company’s ecosystem. Once you buy Prime, it makes sense to order more from Amazon. Apple’s subscription bundles can do the same for their services and hardware.