As we know due to coronavirus lockdown, theatres are closed since very long time and still there is no solid report when will they open . Many filmmakers have decided to release their films on digital platforms.Earlier , we have seen films such as Gulabo Sitabo has already released on Amazon Prime video.
Disney Plus Hotstar recently made a huge announcement and revealed how 7 big films are lined up for a release on their OTT platform. The 7 names include Sushant Singh Rajput’s swansong Dil Bechara, Akshay Kumar-Kiara Advani starrer Laxmmi Bomb, Ajay Devgn, Soankshi Sinha, Sanjay Dutt led Bhuj: The Pride of India, Abhishek Bachchan’s Big Bull, Alia Bhatt’s Sadak 2, Vidyut Jammwal’s Khuda Hafiz and Kunal Kemmu’s comic caper Lootcase. While Pinkvilla was the first to reveal that the Raghava Lawrence directorial Laxmmi Bomb, a remake of Kanchana, fetched the highest prices among all films heading towards a big digital release, we can now tell you that Ajay Devgn’s Bhuj has followed suit.
A source close to the development reveals, “Laxmmi Bomb was sold for a terrific Rs 125 crore. Now, Ajay along with producers Bhushan Kumar, Vajir Singh and others cracked a solid deal with Hotstar for Bhuj. The film has been sold online for a whopping Rs 112 crore. That also makes it the second highest earning film to release on OTT platforms this year so far.” A trade analyst on condition of anonymity reveals, “If the film had a theatrical release, it had prospects to earn a little more for the producers for sure, but given the situation this is a great deal they have inked. They would have got much lesser for their digital rights if it had released in the theatres.” With Rs 112 crore in their pocket already, just for the standalone digital premiere, the team will also have other avenues to earn from – whether it’s the music or the satellite rights. We dropped a message to T-Series but the team didn’t want to comment on the same.