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With this integration Facebook and Whatsapp are hoping to fight spam in a better way. A spokesperson from WhatsApp said that if any Facebook user is using Facebook in an inappropriate way or sending malicious links through Facebook then that person’s account will be identified in WhatsApp as well and the account will be disabled on WhatsApp as well. Facebook Company will use the phone number internally and use it for understanding the WhatsApp users in a better way and also help in getting better friend suggestions.
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The most important part of the update will be that this integration will allow targeted advertising for businesses through the existing Facebook advertising platform which is called custom audiences.
From a long time Facebook has been looking for ways and means to make some money from WhatsApp. But then they had also announced that they would not interfere with the promise of WhatsApp to keep up the privacy in this platform and also to keep ads off it.
Keeping this in mind the company has left it to the users of WhatsApp to choose whether to allow the sharing of number or not. All the users of WhatsApp will get a notification in which they can choose to share their data or not. They will be given a time of 30 days in which they can make a choice. The WhatsApp users have to either accept the new policy or they have to stop using WhatsApp.
Even with this integration they have said that WhatsApp will still be ad free and the company has also confirmed that the phone number and chats will not be shared on Facebook or with other parties.