Bollywood star Priyanka Chopra’s production house Purple Pebble Pictures is intending to go to digital entertainment, says the banner’s co-owner and the actress’ mom Madhu Chopra, directing out that it’s a consequence of how the GST is impacting the entertainment business.

The production home is launching a Marathi movie “Kay Re Rascala” and three more projects are in the direction. The banner has produced National Award winning film Ventilator, Bhojpuri movie Bam Bam Bol Raha Hai Kashi, Punjabi movie Sarvann and they also have Sikkimese movie Pahuna.

As per a report, Madhu informed IANS: that newly implemented Goods and Services Tax will affect their work as it is impacting the whole entertainment business. If the solution cost will go up, the footfall of cine-goers will instantly go down. As a production house, though they have movies lined up that are going on the floors and will launch in next few months, she would say digital is the future.”


Considering the proven reality that the production house is designed to give a system for new skills and local theater, instead of going by well-known Bollywood culture, Chopra confesses it is a dangerous event — but a threat “worth taking” — she told.

“Well, their Marathi movie is launching. They completed capturing of our second Bhojpuri movie, and that is organized for launch in Oct, and their Sikkimese movie will launch around Durga Puja. That apart, their Arab Bengali movie is going on the floors in Aug.

The Marathi movie “Kay Re Rascala” will launch on July 14.