Supermodel sisters Gigi and Bella Hadid are the cover stars of the March issue of British Vogue.

Out on February 2, there are two editions of the fashion magazine set to hit newsstands – one with Gigi on the cover and one with Bella.

Photographed by Steven Meisel and styled by Joe McKenna, the photos are the models’ first dual covers.

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However, it’s the photoshoot of the two sisters from inside the issue that has set the most tongues wagging.

In a picture posted on Vogue’s social media accounts, Gigi and Bella are seen naked, sitting closely with one another.

However some people have commented saying the image makes them feel somewhat uncomfortable.

“This is so far from fashion rules!!” one person wrote on Instagram. “This is weird, incestuous and disgusting!! Shame on you Vogue!! What kind of messages do our girls have to understand from this cover??!”

“I don’t understand the incestuous selling point between sisters like these girls or all the Kardashians rolling around in their boy panties together for Calvin Klein,” added another. “Just weird.”

But some people defended the photo, saying: “This is getting so much hate but in the end they both look amazing.”

She continues, “The comments are: ‘It’s extra, it’s fake.’ But if I don’t do it enough then it’s: ‘Oh they’re fake, they’re not really together.’ I try to do what feels real to me, and do it with integrity.”

The special gilded double cover for March is out already and the two are already setting the temperatures soaring. As the edition is all about spring fashion, the issues land in the first week on February itself. Gigi and Bella are twinning in a gold chainmail one shoulder gown by Versace Official.

On Monday, Gigi posted her cover photo to Instagram with the caption, “Very honored to be your March cover girl @britishvogue @edward_enninful with my sissy @bellahadid on a second cover, both by our beloved – the one&only #StevenMeisel !! thank you thank you thank you xxxxxxxx.” 

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Bella also shared her cover with her Instagram followers Monday, “My @BritishVogue cover! All my love to you sweet, sweet @edward_enninful and all at @britishvogue for having my beautiful sissy @gigihadid and I share the March cover showing how similar we really are. Shot by our beloved and adored #SteveMeisel wearing @versace_official Thank you @patmcgrathreal @guidopalau for your unwavering attention on set and #JoeMckenna for always perfecting the look. ❤️Thank you xx.”